Job Descriptions and Requirement :
We are now looking for potential candidates to join our client company in carry the SEO and Digital Marketing role of the company.
The candidates will be assisting Marketing Manager in the execution of the marketing strategy for the company to drive customer growth, retention and enhance the customer. This role requires to provide support to other marketing team members.
Responsibilities:
Assist the Marketing Manager in executing integrated SEO and digital marketing strategies to drive customer acquisition, engagement and retention.
• Conduct SEO keyword research, website optimization and content performance analysis to improve search visibility and organic traffic.
• Develop and manage high-quality content for websites, blogs, social media and digital marketing campaigns.
• Leverage AI tools and generative AI applications to support content creation, market research, data analysis and marketing workflow optimization.
• Analyze website, campaign and customer data to identify trends, insights and opportunities for continuous improvement.
• Plan, create and manage content across relevant social media channels, monitoring engagement and campaign performance.
• Assist in the development and distribution of marketing and promotional materials.
• Conduct market and competitor research and keep abreast of SEO, digital marketing and AI trends.
• Support the execution and optimization of digital marketing campaigns in line with business objectives.
• Coordinate with internal teams, suppliers and clients to ensure smooth execution of marketing initiatives.
• Maintain and update marketing content, digital platforms and relevant marketing databases.
Requirements
• Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications or a related discipline.
• 2-5 years of relevant experience in SEO, digital marketing, content marketing or related areas.
• Solid understanding of SEO, keyword research, content marketing, social media and digital marketing practices.
• Practical experience using AI tools such as ChatGPT or other generative AI tools for content development, research and marketing analysis.
• Strong analytical skills with the ability to interpret marketing data and identify actionable insights.
• Excellent content writing and communication skills with a strong understanding of brand positioning and customer engagement.
• Highly organized, proactive and detail-oriented, with strong execution and project coordination skills.
• Able to work independently and collaboratively in a fast-paced environment.
• Strong willingness to adopt new AI technologies and digital marketing tools.
• Excellent command of written and spoken English and Cantonese.